牛金玉;陈超亿;宁良文;张鹏;毕雪晶;吴群红;郝艳华;

• 1:哈尔滨医科大学卫生管理学院

摘要(Abstract)：

2020年1月30日,世界卫生组织宣布新冠肺炎疫情构成国际关注的突发公共卫生事件。本文分析了新冠肺炎疫情初期影响公众对风险沟通效果评价及满意度的因素,为改善风险沟通效果提供政策建议。调查采用问卷星样本服务平台,于2020年1月21日至2月22日开展了网络调查,回收有效问卷2 818份。研究显示公众对风险沟通总体满意度较高,表现出很高的信息遵从行为。沟通满意度在不同特征群体中存在差异,在知识群体中存在"满意度落差"现象。电视、报纸等传统媒体和社区传播在风险沟通中仍然发挥着积极而重要的作用,发挥新媒体的良性作用需要公众具备媒介素养,公众的主观信息需求、情绪状态以及政府权威信息的公信力对满意度有重要影响。研究提示,风险沟通应关注不同群体的需求特点,针对全媒体时代存在的信息竞争与阻滞并存现象,应充分发挥多元媒介渠道的各自优势,采取针对性的沟通策略,持续提升公众风险沟通满意度。

关键词(KeyWords)： 新冠肺炎疫情;公众;风险沟通;满意度;媒介信任

Abstract:

Keywords:

基金项目(Foundation): 国家自然科学基金项目(72042001和71673072)的资助

作者(Author): 牛金玉;陈超亿;宁良文;张鹏;毕雪晶;吴群红;郝艳华;

Email:

DOI: 10.16262/j.cnki.1000-8217.2020.06.016

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